PERTANIKA JOURNAL OF SOCIAL SCIENCES AND HUMANITIES

The food souvenir industry is important for tourism at Malang City. This city has become a famous tourism destination over the years which is well-known for its snacks and beverages, such as fruit chips, fruit juices and dairy products. However, information on their products for halal status is limited. On the other hand, the number of tourists who care about halal products is increasing. Therefore, this study has developed a halal culinary tracking (HCT) application to facilitate the search for halal certified souvenir products. The priority factor and the best strategy for its application are investigated. An analytical hierarchy process (AHP) was conducted to analyse content, design, organisation, user-friendly and accessibility of the HCT. The results showed that user-friendly attribute has the highest point (0.423). This attribute became priority in the development of HCT application, because with the easiest operation and appropriate information, the application will be more acceptable for users. The alternative strategy having the highest point was easy to access (0.249). Easy accesses to an application will have a positive impact on its usage.