PERTANIKA JOURNAL OF SOCIAL SCIENCES AND HUMANITIES

The study aims to promote edupreneurship (educational entrepreneurship) among students through experiential learning and is conducted at the German Department at Universitas Negeri Malang. It endeavors to delineate the infusion of entrepreneurial knowledge and concepts within the learning framework, illustrates the practical application of this knowledge within society by students, and expounds upon the reflective-analysis processes to solidify newly acquired insights. Employing a qualitative descriptive approach, the study collected data through questionnaires, interview sheets, and observation sheets distributed among 12 students enrolled in the Unternehmendeutsch course. The ensuing data analysis involved a continuous analytical cycle encompassing data collection, analysis, and interpretation. The findings underscore that this learning mode significantly expands avenues for acquiring knowledge through firsthand experiences, embracing both errors and successes (trial and error). Consequently, experiential learning emerges as a cognitive process, and the learning experience embodies active thinking and experimentation.

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