PERTANIKA JOURNAL OF SOCIAL SCIENCES AND HUMANITIES

The swiftlet farming industry is fast-growing and contributes to Malaysia’s economic growth. Nonetheless, dirty and noisy surroundings caused by bird droppings and audio systems are unattractive and may adversely impact the housing market. Hence, this study seeks to ascertain the price impacts of the swiftlet farming industry. The first objective defines the hedonic model by reviewing its definition, theoretical framework, methodological process, and house price applications. The second objective explores factors influencing house prices, including the animal farming industry, through a literature review. The third objective evaluates the impact of the swiftlet farming industry on house prices. Ten-year house transaction data and spatial data provided by the Valuation and Property Services Department and Municipal District of Bentong are used to construct the Hedonic model. The result is evaluated based on its logical, statistical and predictive performance. The study found that swiftlet farming in Bentong has a negative impact on house prices, with an inverse price impact that increases with distance from the farming area. Buyers are reluctant to pay for houses near farming due to noise pollution and obstruction. This study supports international and national agendas relating to environment and health sustainability.

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