PERTANIKA JOURNAL OF SOCIAL SCIENCES AND HUMANITIES

Child sexual abuse is serious in any developing country confronting children’s sexual exploitation. Certain factors are liable for fostering child sexual abuse, and the media can play a significant role in eradicating this issue. This research scrutinized the portrayals of child sexual abuse in three Urdu-Pakistani newspapers by analyzing the role of the newspapers concerning the burgeoning prevalence of child sexual abuse based on seven categories proposed by UNICEF. The data were generated in 2019 using a purposive sampling technique and analyzed using content analysis. The results revealed that the newspapers analyzed followed different ethical guidelines in reporting child sexual abuse, indicating that news reports contained details of helplines for victims. Statistically, the study found a strong and significant relationship between child sexual abuse cases and newspapers’ reporting, recommending scrutinizing other aspects of child sexual abuse, especially pornography, to ensure a safer future for children in Pakistan.

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